©glen.altorfer
Success Story:
For the launch of its new GRAVEL running shoe line, Salomon partnered with Stickeryeti to create a collection of custom holographic event stickers. These premium stickers were used throughout a sports tour across Switzerland, driving higher brand visibility, stronger community engagement, and viral social media impact.
This collaboration shows how a simple sport sticker can become a powerful tool for modern product launch marketing.
A Creative Twist to a Sports Launch: The Power of Sport Stickers
When sport meets creativity, brands can craft event experiences that are dynamic, memorable, and highly shareable. For the launch of its new GRAVEL shoe, Salomon chose eye-catching holographic stickers produced by Stickeryeti in Valais, Switzerland.
From Zurich to Sion, each stop of the GRAVEL TOUR became a brand moment — with free stickers for all participants and a visually cohesive launch identity.
These event stickers accompanied the nationwide tour and created greater visibility, strong community interaction, and an unforgettable brand experience perfect for viral Instagram content.
©glen.altorfer ©proto.runningclub
A Collaboration Between Performance and Creativity
Salomon – A Leading Outdoor Brand Bringing Athletes Together
Salomon needs no introduction: a pioneer in outdoor sports, the brand has been inspiring athletes for generations.
For the GRAVEL launch, Salomon organized a tour across Switzerland where participants tested the new shoes during community Social Runs with local run clubs.
Goal: deliver authentic product experiences and strengthen the community spirit.
©glen.altorfer ©proto.runningclub
Stickeryeti – Switzerland’s Premium Partner for Custom Stickers
Stickeryeti specializes in high-quality custom stickers, printed with precision in Valais.
For this collaboration, the team produced nine holographic stickers with custom die-cut shapes:
- eight city-themed designs (Aarau, Basel, Bern, Sion, Geneva, Lucerne, St. Gallen, Zurich)
- one neutral design
Each sticker featured a bold, modern, outdoor-inspired look aligned with Salomon’s energetic brand identity.
Stickers That Highlighted Every Stage of the GRAVEL TOUR
These holographic stickers didn’t just look great — they played a strategic role in the event.
At every stop, Salomon used them to personalize the zämä drink cans given to participants, adding a creative touch that fit perfectly into the brand universe.
©glen.altorfer ©proto.runningclub
Glen Altorfer, Marketing Trainee at Salomon, shared that the stickers were a huge hit.
Participants immediately stuck them on their bottles, phones, or bikes — and posted them heavily on Instagram and Strava, boosting organic visibility.
During the second-to-last stop, Alexandra & Nicolas from Stickeryeti attended the event in Sion to witness the impact firsthand:
- enthusiastic participants
- highly shareable moments
- strong social media amplification
The proto.runningclub team, the Stickeryeti team, and Glen from Salomon
A Case Study in Modern Event Marketing and Brand Activation
The Salomon × Stickeryeti collaboration proves that a well-designed sticker can turn a product launch into a powerful brand experience.
Through authenticity, engagement, and creativity, sport stickers have become essential tools in today’s event-driven marketing strategies.
Why Stickers Are Perfect for a Sports Product Launch
1. Simple yet highly effective
Event stickers are affordable, flexible, and easy to apply:
- on sports gear (bottles, helmets, bikes)
- inside welcome packs or participant kits
- as décor for sports events, roadshows, or brand activations
2. A strong visual engagement tool
Stickers encourage instant sharing on platforms like:
- Strava
- TikTok
— helping brands generate organic reach and user-generated content.
3. Consistent branding across every touchpoint
With endless customization options — shapes, finishes, materials — stickers can fully match a product’s visual identity.
Salomon’s holographic finish perfectly expressed performance, innovation, and outdoor energy.
Which Sticker Types Work Best for Sports Events?
|
Sticker Type |
Ideal For |
Benefits |
|
Premium Vinyl Stickers |
Product launches, sports gear |
water- & scratch-resistant |
|
Holographic Stickers |
Trendy, outdoor & lifestyle events |
bold and modern iridescent effect |
|
Clear Stickers |
Subtle decoration |
clean and elegant look |
|
Custom Labels |
Drinks, packaging, co-branding |
perfect for limited editions |
-> Discover the full Stickeryeti collection of custom stickers for your next event.
How Stickers Can Elevate a Sports Event
1. Personalize your event assets
Turn everyday objects — like drink cans or bottles — into collectible items, just like Salomon did.
2. Create interactive social media moments
By giving every participant a sticker, you naturally encourage photo-sharing and boost event visibility.
3. Tell a visual brand story
Each sticker can represent a stage, a community, or a brand value — strengthening emotional connection.
Why Choose Stickeryeti for Your Event Stickers?
Swiss Premium Quality
Printed in Valais using durable materials and high-precision technology.
Endless Creative Options
Custom shapes, flexible quantities, matte or holographic finishes — fully customizable. → Explore our holographic stickers for bold, standout designs.
Fast, reliable & marketing-focused service
Stickeryeti supports brands throughout the entire process, from concept to delivery — with a strong focus on:
- speed
- quality
- visual impact
FAQ – Everything You Need to Know About Event Stickers
Why are stickers ideal for a product launch?
They create a tangible emotional connection and extend your event’s visibility long after it ends.
How do you ensure long-lasting sport stickers?
Choose laminated premium vinyl: weatherproof, waterproof, and scratch-resistant — ideal for bottles, bikes, and helmets.
Can stickers be designed to match a product or event?
Yes — Stickeryeti produces fully custom stickers tailored to your visuals, formats, and finishes.
How long does production take?
On average 3–5 business days after proof approval. Fast delivery from Switzerland.